Eftir, a vintage store, has opened a shop at Eger on Karl Johan, collaborating with seven vintage partners: Handover Copenhagen, Evig Vintage, Pas Passé, Prisløs, Bastante Textiles, Vintage Lover, and Meija. They aim to compete with high-street chains by offering thoughtfully curated secondhand clothing. The store boasts an aesthetically pleasing layout with colour-coordinated racks and attentive staff presentation.
The selection at Eftir is meticulously curated in conjunction with these partners, each specialising in vintage and redesign. The emphasis is on delivering exclusive, sustainable, and high-quality items tailored to the preferences of the local customer base.
Eftir also features a collection of sustainable blazers, some crafted by Bastante Textiles using leftover materials from Slettvoll furniture production.
The store collaborates with Vintage Lover and sarandjules to offer a carefully selected range of bags, jewelry, and unique items known for their longevity.
Eftir collects, redesigns, and produces items locally, maintaining a strong commitment to quality and durability.
While extending the lifespan of clothing, Eftir remains conscious of the origins of their products and deliberately avoids fast fashion items known for questionable production practices.
Eftir envisions future growth, focusing on physical stores over online retail for used items. The Eger location will operate for six months, allowing valuable insights to inform their next strategic move.